I make brands
legible to the people
they're meant for.
Most brands have a feeling before they have a language. The gap between what you are and what your audience understands is where I work.
I'm a creative director and brand strategist with nearly twenty years of experience building the emotional infrastructure of lifestyle, design, and hospitality brands. My practice sits at the intersection of strategy and sensibility. I can hold a brief and a mood board at the same time, and I know that the right word in the right register can do more than a full campaign.
I work with founders and small teams who are building something they believe in and need a collaborator who can see what it is before it's fully formed and help make it legible to the world.
Brand Foundation
Positioning, identity, language, and creative direction — for brands in formation or meaningful transition.
Campaign & Spatial Direction
Visual and narrative coherence for launches, openings, and brand moments that need to land with intention.
Photography
Editorial work for intentional people, products, and places — trained by both design and emotion.
HemNormann CopenhagenFRAMASatisfy RunningBraun GermanyGooglegood neighbor
Photography featured in Dwell · Condé Nast Traveler · Remodelista · Design Hotels · FLAUNT · Leibal · Baltimore Banner
If something here
sounds like where you are—
I work with a small number of clients at a time. Tell me what you're building.
Annotations
Small marks in the margins of my reading of the world.
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