EXPERIENTIAL MARKETING
Good neighbor design Camp
good neighbor produces and hosts an annual design festival titled "Design Camp." In 2024, as in the years prior, good neighbor Design Camp, brings together devout fans of design and the design curious to its Baltimore location for a week long celebration of design in all of its forms. The theme of 2024 was "Always a student of..." and I art directed and designed the visual identity that made it's way to phyiscal exterior signage complete with live sign painting, posters, digital collateral, and custom "Camp Badges" that were given away to attendees. To extend the idea of Design Camp even further, I managed a partnership with celebrated local patisserie, Sacre Sucre, to bring "kardamombrullars" (the best cardamom buns on this side of the Atlantic Ocean) to good neighbor's cafe as a Design Camp exclusive. I also directed the creation of a Design Camp playlist to bring the feeling of our celebration to those who could attend physically and wanted an experience beyond the brand's social media strategy.
+ Art Direction
+ Cinematography
+ Creative Direction
+ Design
+ Partnership management
+ Music Direction
+ Photography
+ Strategy
+ Vendor management